ROLE OF COMMUNICATION FOR THE DEVELOPMENT OF RURAL WOMEN WITH SPECIAL REFERENCE TO SELF HELP GROUPS

Description

Communication plays a crucial role in empowering rural women and fostering sustainable development. This project — “Role of Communication for the Development of Rural Women with Special Reference to Self Help Groups” — explores how effective communication channels and information-sharing practices contribute to women’s social, economic, and personal growth in rural areas.

The study highlights how Self Help Groups (SHGs) serve as a powerful medium for collective communication, cooperation, and empowerment. Through SHGs, women exchange ideas, share experiences, access financial resources, and participate in community decision-making processes. Communication, in this context, acts as a bridge that connects women to knowledge, awareness, and opportunities, transforming their lives and strengthening community development.

This research emphasizes the importance of interpersonal, group, and mass communication in building confidence, leadership, and self-reliance among rural women — ultimately contributing to rural upliftment and gender equality.

Objectives

• To study the importance of communication in the socio-economic development of rural women.

• To analyze the role of Self Help Groups (SHGs) as a communication network for empowering women in rural communities.

• To examine how various communication channels (interpersonal, community meetings, mass media, etc.) influence awareness and participation among rural women.

• To assess the impact of communication skills and training programs on women’s self-confidence, leadership, and decision-making abilities.

• To suggest measures to enhance communication strategies that support women’s empowerment and sustainable rural development.

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📘 Ideal for IGNOU Students pursuing MARD, MAPC, or Rural Development-related Courses, this project is comprehensive, well-structured, and designed to deliver high academic value with minimal effort.